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Two services for business brokerages: SEO and paid ads

A business brokerage can take two services from us, search engine optimization and paid ads, one alone or both side by side. Through the first, the firm turns up in Google search, on Maps and in AI answers. Through the second, it is put in front of an owner while the question is still being typed.

Think of the work as the lettering, the awning and the posted hours. The brokerage inside the shop keeps the part we never touch: each conversation about a sale and every word about itself.

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SEO and paid ads: the two services for a business brokerage firm

Each panel lists what hangs in the window and links to a page with the longer story. Take one, or take both.
Search, Maps, AI answers

Organic Growth

Owners who wonder what a sale involves type their questions into Google, ask a map for a brokerage nearby, or put the same question to a chat assistant. Organic Growth is the monthly work behind those three doors: service pages written for each kind of engagement, a Google Business Profile kept tidy, and a fact sheet that assistants can quote correctly. We work on how the brokerage is found and described; the brokerage keeps every conversation about an actual sale.

Posted in the window at $495 a month An entry search plan, built around 25 landing pages, sits above the Silver, Gold and Platinum tiers; ask us how it would suit your brokerage.

See Business Broker SEO servicesSee Business Broker SEO plans

Lettered on this window

  • Landing pages for each kind of engagement your firm takes on, written from the firm's own description
  • A Google Business Profile kept current, with services, hours and categories reviewed each month
  • A plain fact sheet about the firm, laid out so Google AI Overviews and chat assistants can repeat it as written
  • Strategic Content Assets: longer articles and guides that answer what an owner types before calling a brokerage
  • Link outreach to local business groups, chambers and trade publications
  • Technical upkeep: speed, structure, schema and a crawl read every month
  • A month-end summary of searches, calls and form messages, sent in plain words
Google, Bing, Meta ads

Paid Ads

Paid ads reach an owner on the day they type a question, while search work keeps building in the background. We build the campaigns, write the ads and landing pages, keep a running list of searches to exclude, and tie every call and form message back to the ad that produced it. The ad accounts are opened in the brokerage's name, so the history stays with the firm if the arrangement ever ends.

Posted in the window at $895 a month One ad platform is managed from $895 a month, and the click charges are a separate line that each platform bills to you.

See Business Broker ad managementSee Business Broker ad plans

Lettered on this window

  • Campaigns built for the engagements your firm takes on, one theme per ad group
  • Ad text and a matching landing page for each theme, reviewed by the firm before anything runs
  • A growing exclusion list so clicks from job seekers and students do not eat the budget
  • Call and form tracking set up before the first click is paid for
  • One, two or all three of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) in use
  • Ad accounts opened in the brokerage's name and card, never ours
  • A monthly page that sets spend beside calls and messages received

SEO and paid ads for business brokerages, in plain words

SEO is the work behind unpaid placement. We build landing pages for the engagements a firm takes on, keep a Google Business Profile tidy, write Strategic Content Assets for the questions owners type, and ask local groups to link to the firm. It also covers a fact sheet written for AI answers, which is the subject of the AI search page.

Paid ads are the work behind placement the firm pays for. We manage campaigns on Bing Ads (Microsoft Advertising), Google Ads and Meta Ads (Facebook and Instagram), write the ad text, pair each ad with a landing page and keep tracking tied to calls and form messages. The firm pays each platform directly for the clicks, and our monthly management fee is the only line that comes to us.

Search pages are built once and tended every month. Ads can be switched on and off by the firm at will. Both are measured by the same thing, which is how many calls and form messages reached the brokerage.

Behind each service sits the same set of habits. The firm reads every page, article and ad before it goes up. The accounts for ads carry the firm's name. Our forms ask only for a name, an email, a phone number and a short note, and we ask the firm to keep company names, buyer or seller names, figures and the terms of any sale out of anything it sends. Plans are billed monthly, with no startup fee and no contract.

How a brokerage firm weighs search work against ads

A firm with little online presence, a thin Maps listing or a site that explains only one engagement usually has the most to gain from pages and a profile, because those stay on the window after the month is over. A firm that already has a tidy site and wants another door open sooner may begin with ads, and add search work when it wants a steadier base.

Plenty of firms run both from the start, since the two cover the same owner questions from different sides. The tie between them is the monthly summary page, which sets spend, calls and messages on one sheet so nobody has to guess which sign brought a visitor in.

Nothing about this is a package we sell by default. On the call with our CEO we look at your site, your map listing and your service area, then say which panel fits your business brokerage first.

Questions a business broker firm asks about our two services

What services does a business brokerage get from you?

Two: search engine optimization and paid ads. SEO covers pages, Google Maps, articles, links, reviews the firm approves and a fact sheet for AI answers. Ads cover whichever of the three ad platforms the firm picks.

How does SEO differ from paid ads for a business brokerage?

SEO builds pages and listings that stay up without a per-click charge. Paid ads appear only while the firm pays the platform for each click, and they stop when paused.

Which should a brokerage firm start with, and why?

That depends on what the firm has already. A thin website or Maps listing points toward search work first, while a site that is already tidy may begin with ads. We look at both on the call, and then say which suits your firm.

What does it cost to market a business brokerage with you?

Search plans begin at $495 a month for the entry plan, then $1,495, $2,495 and $3,495. Ad management is $895, $1,595 or $2,295 for one, two or three platforms, with ad spend paid separately to the platform. The full list is on the pricing page.

Do you do the brokerage work itself?

No. We market the firm and nothing else. The conversations with owners, and every statement about a sale, stay with the brokerage.

How does a business brokerage get started?

Schedule a call with our CEO, or send a short note through the contact page with your name, email, phone and a line about the firm. The plan runs month to month.

Will an AI assistant name my business brokerage if I take your SEO?

Nobody can promise a spot in an AI answer. SEO writes a fact sheet and clear pages for assistants to repeat, and calls, form messages and spot checks of what assistants say show how it is going.

Tell us which sign your business brokerage needs first

Schedule a call with our CEO and describe the firm in your own words. We will say which service belongs at the front of the window.

Which line goes on the glass first?

Tell us which kinds of engagement your firm most wants to be found for, the region it serves and any local sites that already link to you. Leave out company names, buyer or seller names, financial figures and deal terms.

Describe the firm and the region it works in

A short note is plenty: what the firm does and where owners come from. A person at this counter opens whatever arrives.

Tick the box, then choose a weekday, a half hour and your time zone. The slot travels with your note.

Choose the slot

Nothing is being held for you yet.

Slots fall on weekdays between 9 AM and 5 PM Eastern, in half-hour blocks. A confirmation follows by email.

Ready to have your brokerage lettered on the window?

Book a half hour with our CEO. Bring the firm as you describe it to an owner who walks in, and we will talk through which of search, Maps, AI answers or paid ads belongs in the window first.

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Month to month. No startup fee. No contract.

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