Paid ads for business brokerages, run on the firm's own accounts
Paid ads put a business brokerage in front of an owner while a question is still on the screen. We build the campaigns, write the ads and landing pages, and keep a list of searches to exclude, across Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
The campaigns are ours to tend. The ad accounts, the card and the final yes on every line of ad text stay with the brokerage, and an actual conversation about a sale starts and ends at the firm's own desk.
Three ad platforms a business brokerage can hang a sign on
- Search ads
Google Ads for the brokerage window
Text ads that appear beside the search results when an owner types something like “sell my business” or “business brokerage services”. The ad leads to a landing page written for that search.
- Microsoft
Bing Ads (Microsoft Advertising) for a business broker firm
A second search window with a smaller audience than Google. Campaigns often start as copies of the Google ones and then get their own tuning.
- Social
Meta Ads (Facebook and Instagram) for brokerage awareness
Ads that put the firm's name and services in front of owners while they scroll. They are written for awareness and never aimed at an owner's personal situation.
- Pages
A landing page for each brokerage ad theme
Each ad theme gets its own page, so an owner who clicks lands on the engagement the ad described and sees a clear way to call or write.
Where paid ads sit beside search work for a business brokerage firm
Paid ads and search engine optimization answer the same owner questions from two directions. Pages and a Maps profile stay on the window as long as the firm keeps them tended. An ad hangs only as long as the firm pays the platform, and goes dark the moment it is paused.
That makes ads a natural way to open one more door while pages grow, or to cover a town or an engagement the site has not yet reached. A firm can run ads alone, and many of the same pieces carry over if search work is added later: the landing pages, the tracking and the list of searches to exclude.
Which ad platform shows what, for a business brokerage
| Platform for a brokerage | Where an owner meets the ad | What the firm reads before it runs |
|---|---|---|
| Google Ads for a business broker firm | Beside the search results when an owner types a question about selling | Ad text, the landing page, the list of searches to exclude |
| Bing Ads (Microsoft Advertising) for a brokerage | Beside Microsoft search results, a smaller window than Google | The imported ad text and any changes made for Microsoft |
| Meta Ads (Facebook and Instagram) for a brokerage | In the feed of an owner scrolling on either app | The awareness message, the picture and the page it links to |
| Landing page for a business brokerage ad | After the click, on the firm's own site | The words about the engagement and the call or message option |
| Call and form tag on a brokerage ad | Behind the scenes, on every call and form message | The source tag and call length kept for the monthly page |
How paid ads are set up for a business brokerage firm
Read the brokerage's own description of its engagements
We start from how the firm explains what it takes on, because ad text borrows those words.
Open ad accounts in the brokerage's name
Each platform account is created for the firm and billed to its card, so the history stays with the firm.
Write ads and landing pages the firm reads first
Ad text and the matching page go to the brokerage for a yes before any of it runs.
Wire the call and form tags to every brokerage ad page
Tracking is set up so each call and form message carries a source tag and a call length.
Switch on the campaigns and tend the exclusion list
Searches from job seekers, students and curious readers are added to the exclusion list as real searches arrive.
Send the brokerage a monthly page of spend against calls
The summary page sets ad spend beside the calls and form messages that came in, platform by platform.
What a business brokerage pays for paid ads, and who gets it
Management is priced by platform count: $895 a month for one, $1,595 for two and $2,295 for all three. The brokerage pays Google, Microsoft or Meta for the clicks itself, so those charges go from the firm's card to the platform and never pass through us.
Nothing is collected to get started, no contract binds the firm, and the plan can end with any month. The pricing page shows the same figures beside the search plans.
What a brokerage firm approves or keeps with paid ads
- Ad accounts held in the firm's name
- The card on file with each platform
- Every line of ad text before it runs
- Every landing page tied to an ad
- The right to pause any ad whenever the firm chooses
- The list of searches to exclude, shared with the firm as it grows
- Call and form tracking, with a source tag on each
- Ad spend, paid by the firm to the platform
Each platform has its own policies for ads in this field, and we read the current rules ahead of any ad going live.
Paid ads myths heard at a business brokerage
Said across the broker's deskPaid ads send the firm owners it can count on.
What the window says backAn ad shows the firm's name to an owner who may or may not call. We report the calls and form messages that came in, month by month, and promise no particular number.
Said across the broker's deskThe agency should hold the ad accounts.
What the window says backThe accounts belong to the brokerage, in its own name and on its own card, so that the history and the settings stay with the firm if the arrangement ends.
Said across the broker's deskMore platforms always means a better window.
What the window says backEach platform reaches owners in a different way. A firm may do well to begin with one, and add another when it wants a wider window.
Said across the broker's deskAds make search work unnecessary.
What the window says backAds stop the moment they are paused. Pages and a Maps profile are what remain on the glass afterward, which is why many firms keep both.
Paid ads questions from a business brokerage firm
What are paid ads for a business brokerage?
Paid ads are placements the firm buys from an ad platform (Google, Bing or Meta) and that show up when an owner searches or scrolls. We build and manage them for the brokerage.
What do paid ads cost a business brokerage firm?
Management starts at $895 a month for a single platform, steps to $1,595 for a pair and reaches $2,295 for all three. Ad spend is a separate charge from the platform.
Who settles the click charges with Google, Microsoft and Meta?
The brokerage does, directly, on its own card. The charges go to the platform and never through us.
Which ad platform suits a business broker firm?
Google Ads reaches owners as they search, Bing Ads (Microsoft Advertising) is a smaller search audience, and Meta Ads (Facebook and Instagram) builds awareness. Many firms begin with one, and we talk through the choice on a call.
Can a brokerage pause its paid ads?
Yes, whenever it chooses. Pausing is the firm's own call and needs no sign-off from us.
Who owns the ad accounts for a business brokerage?
The brokerage does. Accounts are opened in the firm's name and billed to its card, so they remain with the firm if the arrangement ends.
How are calls and form messages from paid ads tracked?
A source tag rides on every call and form message, and calls keep their length. The monthly page lines them up against ad spend.
How soon do paid ads show up in a brokerage's numbers?
Clicks, calls and form messages appear on the monthly page once ads run and tracking records them. We give no promised time or count.
What does a business brokerage approve before an ad runs?
The ad text, the landing page and the platforms used. We also read each platform's current policy before the ad goes live.
Put your brokerage's paid ads on the glass
Schedule a call with our CEO and describe the engagements your firm takes on. We will talk through which platform to hang first.
Which line goes on the glass first?
Tell us which kinds of engagement your firm most wants to be found for, the region it serves and any local sites that already link to you. Leave out company names, buyer or seller names, financial figures and deal terms.
Ready to have your brokerage lettered on the window?
Book a half hour with our CEO. Bring the firm as you describe it to an owner who walks in, and we will talk through which of search, Maps, AI answers or paid ads belongs in the window first.
Month to month. No startup fee. No contract.