Website design for business brokerages
An owner who is thinking about a sale looks at your website before reaching for the phone. Website design for a business brokerage is the work of making that first look plain: what the firm does, which towns it serves and one obvious way to reach a person.
Our job stops at the site and the marketing around it. The firm's own words, and every conversation that follows a message, stay at your desk. On the Gold and Platinum tiers of Organic Growth, the site is one we design, host and edit for you, with software updates handled along the way.
The front of the shop
What a business brokerage website has to settle in a single visit
Owners reach a brokerage site from a Google search such as sell my business, from a Maps listing or from an answer a chat assistant gave them. Within a few seconds a visitor is asking three things: what does this firm do, does it work near me, and how do I reach someone. A site that answers those three on the first screen has done most of its job.
Everything after that is detail. Long menus, pages that read like a brochure for nobody in particular and forms with a dozen boxes all send a visitor back to the search results. We build the opposite: a short menu, one page per kind of engagement and a single call button worded the same wherever it appears.
The same pages are what search engine optimization reads. Headings in order, clear service and area pages and a site that loads without a wait give a search engine something to work with, and give a chat assistant something it can quote correctly.
Pages a brokerage site carries and what each one is for
| Page on the brokerage site | What the owner is trying to learn | What the firm hands us |
|---|---|---|
| Home page of the business brokerage | What the firm does and which towns it serves, read in one screen | A short description of the firm in its own words |
| Service page for each kind of brokerage engagement | Whether the firm takes on work like the owner's own | A plain account of each engagement the firm accepts |
| About page for the business broker firm | Who picks up when an owner gets in touch | Only what the firm chooses to say about itself and its people |
| Area page for a brokerage covering several towns | Whether the firm works where the owner's business is | The list of towns and counties the firm covers |
| Contact page for an M&A advisory firm | How to reach a person, and what to put in a first message | The address, the person who reads messages and the preferred way to reply |
| Fact sheet page for a business sales broker | The plain facts an assistant could repeat without guessing | The facts the firm has read and approved |
Design choices for a brokerage site, in plain words
The call button comes first. It sits at the top of every page and again after every section, worded the same way each time, so an owner who has finished reading knows exactly where to go. Our own contact form asks only for a name, an email, a phone number and a short note, and we build a brokerage's form the same way.
Page speed is next. Photographs are sized for the screen they appear on, scripts are kept few and nothing jumps around while the page loads. The phone layout is drawn first, since many owners look between appointments.
Accessibility is built in from the start. Type is large enough to read, colors keep clear contrast, headings follow a logical order, form fields carry labels and images carry descriptions, so the site works with a keyboard or a screen reader as well as a mouse.
How a business brokerage site is built, step by step
We study how the brokerage describes itself
We read your current site, your Maps listing and whatever you send us. The new pages are written from the firm's own account of its work, not from a template.
We lay out the pages a business broker firm needs
A short menu, one page for each kind of engagement, an area page where it helps and a contact page. We show you the outline before a single page is written.
We write and set the pages for the firm to read
Every page goes to you as a draft. You correct what the firm would not say, and the page changes until it reads like your firm.
We test the brokerage site on a phone and with a keyboard
We open each page on a small screen, tab through the form and the button, and check that the headings and image descriptions make sense when read aloud.
We host and edit the site for the brokerage
On Gold and Platinum, hosting, software updates and edits are ours to look after. Ask for a change and we make it; nothing sits in a queue waiting for you to learn a dashboard.
Things business brokers say about their websites
Said across the broker's deskA business brokerage needs a flashy site before owners will take it seriously.
What the window says backOwners tend to read a plain, tidy site as a firm that pays attention. Clear words and an obvious button do more than motion and oversized photographs.
Said across the broker's deskThe old website can wait while the firm puts its energy into ads.
What the window says backAn ad sends an owner to a page. If that page is muddled, the click charge has gone to the platform and the visitor has gone elsewhere.
Said across the broker's deskDesign and search engine optimization are two separate jobs.
What the window says backStructure, headings, load time and phone layout are how a search engine reads the site. We treat them as one piece of work.
Which business brokerage firms need a new site and which can keep theirs
The Gold and Platinum tiers of Organic Growth include a brokerage website that we design, host and edit. Silver is for firms that already have a site they are happy with, and the pricing page has a switch for firms on Gold or Platinum that would rather keep the site they have; it lowers the monthly figure shown. The tiers are set out on /pricing/.
Either way, the landing pages that come with each tier are written to fit the site, whoever built it. They are the pages that /business-broker-seo/ describes, and the long articles that /business-broker-content-marketing/ covers live in the same structure.
What a business brokerage should gather before a site is designed
- The firm's description of itself, written the way you would say it to an owner at the front desk
- A list of the engagements the brokerage takes on, each in a sentence or two
- The towns and counties the firm covers
- The logo, and any photographs the firm owns and is happy to show
- The person who reads form messages and answers the phone
- Anything the firm never wants said on its site, so we leave it out
Names of companies, buyers or sellers, figures and engagement terms have no place in what you hand over for a site, so please keep them back.
Questions business brokerage firms ask about website design
Does website design come with the business brokerage plans?
Gold and Platinum include a site that we design, host and edit. Silver does not, because it is meant for a firm that already has a site it likes.
Can a business broker firm keep its current website?
Yes. The landing pages we write fit an existing site, and the pricing page has a switch for firms that would rather skip a new build on Gold or Platinum.
Who writes the words on a brokerage website?
We draft them from the firm's own description, and the firm reads every page before it goes live. Whatever the firm would not say is taken out.
Will a new site help a business brokerage appear in AI answers?
A clear site with service, area and fact-sheet pages gives a chat assistant sound material to read. Nobody can promise that an assistant will name the firm, so we check calls, form messages and spot checks of what assistants say.
How is a brokerage site billed for an M&A advisory firm?
It sits inside the monthly Gold or Platinum plan, so there is no separate bill for the build. Billing runs month to month with no startup fee and no contract; the tiers are on /pricing/.
Ready to have the front window of your brokerage's website repainted?
Tell us what your firm's site says now and what an owner ought to find there, and we will sketch the pages. The arrangement is month to month, with no contract.
Which line goes on the glass first?
Tell us which kinds of engagement your firm most wants to be found for, the region it serves and any local sites that already link to you. Leave out company names, buyer or seller names, financial figures and deal terms.
Ready to have your brokerage lettered on the window?
Book a half hour with our CEO. Bring the firm as you describe it to an owner who walks in, and we will talk through which of search, Maps, AI answers or paid ads belongs in the window first.
Month to month. No startup fee. No contract.