Posted in the window: what business broker marketing costs
A fee written on the glass saves everyone a conversation, so ours are written here. Search plans for a business brokerage are priced by how many landing pages and articles go up each month, and ad plans by how many platforms are managed.
The brokerage never pays us for clicks. Google, Microsoft or Meta bills those straight to the firm's own card, on accounts that carry its name, and they sit entirely outside what you read below.
Search plans for a business brokerage firm
Every search tier carries this same shop-front work
- An opening audit of the site, the Maps listing and how assistants describe the firm today
- Google Business Profile cleaned up, with duplicate listings reported for removal
- A steady, honest way of asking for reviews that the firm approves
- A written fact sheet about the firm, kept so AI answers can quote it correctly
- Search pages for each engagement the firm takes on, reviewed by the firm before they go live
- Link outreach to chambers, business groups and local trade publications
- A month-end summary that sets searches against calls and form messages
Silver
$1,495/month
The search work for a brokerage that already has a website it is happy with.
- Twenty-five landing pages cut for the firm each month
- Four Strategic Content Assets a month, written and approved before they go live
Gold
$2,495/month
Silver's page output doubled, with a site that we build and maintain.
- Fifty landing pages cut for the firm each month
- Eight Strategic Content Assets a month, written and approved before they go live
- A brokerage website that we design, host and edit for you, with software updates and security handledSite build skipped
Platinum
$3,495/month
The widest page output we offer, with the website included and the biggest monthly content run.
- One hundred landing pages cut for the firm each month
- Twelve Strategic Content Assets a month, written and approved before they go live
- A brokerage website that we design, host and edit for you, with software updates and security handledSite build skipped
All prices are per month, month to month, with no startup fee and no contract. Ad spend is paid by the brokerage straight to Google, Microsoft or Meta and is never part of our fee.
Ad management plans for a business broker firm
Every ad plan runs on these same shop rules
- The ad accounts belong to the brokerage and are billed to its own card
- Ad copy, keywords and tracking are built before the first click is paid for
- Negative keywords grow every week as real searches come in
- Each platform bills its click charges straight to the firm, outside our fee
- Landing pages are matched to each ad theme and approved by the firm first
- Calls and form messages are traced back to the ad that sent them
- A monthly page puts spend beside calls and messages
- Any ad can be paused by the firm at any time
One ad platform
$895/month
Pick one of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and we run it for the firm.
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), managed together and reported on one page.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all at once, with one monthly page covering all three.
All prices are per month, month to month, with no startup fee and no contract. Ad spend is paid by the brokerage straight to Google, Microsoft or Meta and is never part of our fee.
What the posted fees leave off the sign for a business brokerage
Three things never appear in the numbers above. The first is ad spend, which the firm pays to the platform itself. The second is anything about an actual sale, since pages and ads describe the firm and its services and go no further. The third is a charge for starting: no startup fee is collected before the work begins.
The search plans also carry a switch for firms that keep a website they already like. Turning it on lowers the Gold and Platinum plans, because the new site we would build and manage is left out. The switch sits on the plan cards, and the prices change in front of you.
Search engine optimization plans are priced by output, never by promise. A higher tier means more landing pages and more Strategic Content Assets each month, and the Gold and Platinum tiers add a website that we build and manage for the firm. None of the tiers says anything about where the firm will appear, because nobody can fix that in advance.
If a firm outgrows a tier, or wants to pause, it can say so at the end of any month. Nothing is signed, so nothing has to be unwound. When it helps to compare, the services page lays out what each service does for a business brokerage, and an SEO consultant or a freelance writer the firm already works with can sit beside our pages.
Questions a business brokerage asks about the posted fees
What does the entry plan cover for a small brokerage?
The entry plan is $495 a month and is built around 25 landing pages. It is a smaller search plan for a firm that wants to begin without a full package, and we settle the details together on a call.
How do Silver, Gold and Platinum differ for a business broker firm?
Silver is $1,495 a month for a firm that keeps its own website, Gold is $2,495 with a website we build and manage, and Platinum is $3,495 with the same site and the widest output. Landing pages run 25, 50 and 100, and Strategic Content Assets run 4, 8 and 12 a month.
Where do the click charges go for a business brokerage?
The brokerage pays each platform itself, on accounts that carry the firm's name. Our fee covers management only, at $895 for a single platform, $1,595 for a pair and $2,295 for all three.
Is there a contract or a startup fee for a brokerage firm?
No on both. Each plan renews monthly, and the firm may end it as a month closes.
What does the website switch change on the Gold and Platinum plans?
It lowers each plan when the firm already has a website it keeps and wants no new build. The prices on the cards update when the box is ticked.
How do I begin with a business brokerage plan?
Schedule a call with our CEO, or use the contact page to send your name, email, phone and a short note about the firm.
Ask about the plan that fits your brokerage
Schedule a call with our CEO, say how your firm describes its services, and we will point to the tier that matches the pages and articles you want.
Which line goes on the glass first?
Tell us which kinds of engagement your firm most wants to be found for, the region it serves and any local sites that already link to you. Leave out company names, buyer or seller names, financial figures and deal terms.
Ready to have your brokerage lettered on the window?
Book a half hour with our CEO. Bring the firm as you describe it to an owner who walks in, and we will talk through which of search, Maps, AI answers or paid ads belongs in the window first.
Month to month. No startup fee. No contract.